Sleep September 2024

Your September reset

96% of you say looking tired bothers you*

96% of you say looking tired bothers you*

We all get that fresh-start feeling come September. A chance for change, a time to reset and get into a routine. So when we heard 84% of you are not sleeping well – and two thirds of you are seeing an impact on your skin – we decided to take action. With a guide to everything you need to know so you can get both back on track. 

Sarah says…  

Sleep September 2024

"I'm obsessed with good quality sleep as I know I can be a low functioning person without it – whereas I'm unstoppable when I’m fully charged. It's the same story for my skin. When I’m tired, my skin texture looks coarse and less even, skin tone more dull and lacklustre, and I have more visible dark circles. I'm also more prone to breaking out – and if the lack of sleep is stress-related, my urticaria might flare too. Skincare is only one piece of the puzzle – so if you're noticing these telltale signs, now's the time to take a holistic approach to skin confidence." 

- Sarah Brown, Founder

Sleep September 2024

We have a jam-packed September of live shows for expert advice on looking – and feeling – well rested.


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How a lack of sleep affects your skin

Looking tired is a very real thing. And the effects of sleep deprivation continue long after you’ve reached for your first coffee.

  • Sleep deprivation impacts collagen production, so your skin can look as deflated as you feel – with fine lines looking more prominent. 

    Look for Peptides and Echium to plump and smooth.


  • Sensitive skin will feel a sleep deficit the most, as it further compromises the skin’s protective barrier – meaning irritation and tightness.

    Strengthen your skin barrier with Ceramide-fuelled formulas designed to restore calm.



  • Our customers told us their most common concerns after a poor night’s sleep are dehydration and dark circles. That’s because Hyaluronic Acid production is affected – which your skin needs to hold moisture in.

    Rehydrate with Hyaluronic Acid-rich formulas and use oil to lock it all in. 
Sleep September 2024
  • Poor circulation caused by a lack of shut-eye leads to puffiness and tired, crepey skin.
    Seek out nourishing actives in lightweight formulas to hydrate and smooth. 


  • Without sleep, your stress hormone (cortisol) levels will rocket – causing skin conditions like eczema and rosacea to flare.

    Prioritise gentle cleansing and protection to support your skin barrier. 

Five tips for better sleep

From sleep expert Hayley Pedrick, London Sleep Centre

1. Consistency is key

When you keep your bedtime and wake up times consistent, you fall asleep faster and improve circadian alignment.


2. Establish an unwind routine

Your last waking hour can be divided into three; 20 minutes finishing off tasks, 20 minutes of sleep prep like brushing teeth, then 20 minutes of relaxation.



3. Eat protein at breakfast

Waking early is often linked to a blood sugar imbalance. Protein at breakfast helps improve blood sugar stabilisation and reduce the likelihood of sleep-disrupting fluctuations at night.



4. Move more

Exercise increases feelings of drowsiness or ‘sleep pressure’ through the buildup of adenosine triphosphate (ATP) which is involved in energy production.



5. Reduce blue light exposure from 8pm

Low lighting, blue light-blocker glasses, and Bonne Nuit™ Night Cream will be your friends here.

*Survey of Pai Instagram followers, July 2024

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Personalise Your Routine!

Personalise Your Routine!

Concentrated actives that are kind to skin with no compromise on performance. Blend with your Pai moisturiser or serum, oil, SPF, body cream....you decide!

Concentrated actives that are kind to skin with no compromise on performance. Blend with your Pai moisturiser or serum, oil, SPF, body cream....you decide!

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